Design
creative & technical design services
Heart of America Group provides creative and technical design services turning blueprints, sketches and visions into not only buildings – but experiences. Our design is unique and unexpected, from the architectural style – to the well thought-out interiors and décor. The design and architecture team at Heart of America Group collaborate seamlessly to create buildings that meet the needs of the communities, guests and operators – all while maximizing sustainable and state-of-the art building practices.
What We Do
- Site planning, evaluation and selection
- Development of master planning
- Feasibility studies
- ADA and code compliance
- Programming and planning
- Conceptual and schematic design
- Design development
- Construction Documents
- Construction observation and analysis
- Provide design support for completion and execution of design projects
- Knowledge of current material costs, specifications and standards
- Historic rehabilitation
- Creative Adobe Suite applications.
- Communicate design through sketching and computer rendering
- Lighting design and coordination
- Expert knowledge of FF&E, color and materials for trend setting, guest focused design
- Expert knowledge of furniture specifications
- Understanding of construction drawings, specifications and millwork packages
- Understanding of building code per region
- LEED-certification submission
- Post-occupancy verifications
- Environmental graphics
- Signage and wayfinding
- Standards program development
- Franchise design verifications
- Concept development including benchmarking, research and sourcing design inspiration












- Site planning, evaluation and selection
- Development of master planning
- Feasibility studies
- ADA and code compliance
- Programming and planning
- Conceptual and schematic design
- Design development
- Construction Documents
- Construction observation and analysis
- LEED-certification submission
- Post-occupancy verifications
- Environmental graphics
- Signage and wayfinding
- Standards program development
- Franchise design verifications
- Concept development including benchmarking, research and sourcing design inspiration
- Custom design documentation, space planning, design direction and material specs
- Resource planning for design projects
- AutoCAD Building Design Suite, Rhino, Sketch-up, Bluebeam and Creative Adobe Suite applications.
- Communicate design through sketching and computer rendering
- Lighting design and coordination
- Expert knowledge of FF&E, color and materials for trend setting, guest focused design
- Expert knowledge of furniture specifications
- Understanding of construction drawings, specifications and millwork packages
- Understanding of building code per region
- Provide design support for completion and execution of design projects
- Knowledge of current material costs, specifications and standards
- Historic rehabilitation