![](https://heartofamericagroup.com/wp-content/uploads/2019/04/HR_hrz_P2747_Grey9_rgb.jpg)
Urbandale
![LukeKeller-HRURB-COE Luke Keller](https://heartofamericagroup.com/wp-content/uploads/2023/11/LukeKeller-HRURB-COE.jpg)
Luke Keller
Chief Operating Executive
Start Date: 11/6/2023
Personal Highlights
The biggest reason I am excited to move home is to be with my kids as they grow and flourish. I have a 22 year old son who I finding his path in the world of aeronautics, and a daughter who is a junior at Valley High School. The toughest part of my last job was being away from them and I look forward to seeing them much more frequently. Outside of the kids I like to golf (poorly), cook (probably too much), and spending time with friends and family, especially if near a beach or an Iowa football game.
![Kristen Fracassi'S PIC Kristen Fracassi](https://heartofamericagroup.com/wp-content/uploads/2024/02/Kristen-FracassiS-PIC.png)
Kristin Freeseman
Assistant Chief Operating Executive
Start Date: July 2015
Personal Highlights
When not at work, I like to relax by being at home with a good book or outside with my husband and two dogs – Cope and Storm. Hiking, fishing and horseback riding are some the activities he and I enjoy together as well as every once in a while, joining our friends for a session of Dungeons and Dragons. I also enjoy trips with my family and friends for quick weekends away to recharge.
![AmySands-REVHRURB Amy Sands](https://heartofamericagroup.com/wp-content/uploads/2024/07/AmySands-REVHRURB.jpg)
Amy Sands
Hotel Executive
Start Date: 7/15/2024
Personal Highlights
When I am not at work I hang out with my 2 dogs Nahla a 5 year old American Bully and Ziggy a 9 month old Staffordshire. I also raise children, in addition to my 2 children I have raised 11 foster children and I have recently taken in 3 more children this week. I also love to travel. I have been to 45 states and 3 countries.
![Reonna-Snyder Reonna Snyder](https://heartofamericagroup.com/wp-content/uploads/2022/04/Reonna-Snyder.jpg)
Reonna Snyder
Sales Executive
Start Date: 8/7/2017
Personal Highlights
During my spare time, I love spending time with my family and friends! I also enjoy traveling, cooking, painting, target shooting and listening to live music. Enjoying the outdoors whenever possible and volunteering in the community are also important to me.
![DavidThompson-REVHRURB David W Thompson](https://heartofamericagroup.com/wp-content/uploads/2024/07/DavidThompson-REVHRURB.jpg)
David W Thompson
Executive Chef
Start Date: 7/16/2024
Personal Highlights
When I am not at work I am spending time with family and doing various woodworking projects around the home. I have two sons, ages 7 and 3. I enjoy coaching basketball, football and especially baseball. I also still play baseball in a wood bat league. We enjoy entertaining and cooking for birthday parties and other events throughout the years.
![](https://heartofamericagroup.com/wp-content/uploads/2019/04/Cindy-Garrey.jpg)
Cindy Garrey
Executive Housekeeper
Start Date: 6/14/1994
![Bryan-George Bryan George](https://heartofamericagroup.com/wp-content/uploads/2022/05/Bryan-George.jpg)
Bryan George
Maintenance Executive
Start Date: 5/1/2022
Personal Highlights
When not at work most of my time is allocated to the running of two stores in Dallas Center, one a boutique antique/gift store and the other an art gallery and concert venue. I enjoy cooking and deep-sea fishing (not easy to do in Iowa), but the building of custom (commissioned) furniture takes up the remainder of my free time anyway.